And What’s the Point of Social Marketing?
The point is NOT to get clients, but to build relationships, expose your personality and create your reputation as a local expert. When you are able to accomplish this, the rest falls into place.
The efforts you make should make you likable, reliable, personable and informative. The goal is to build relationships. It’s like online-dating, except for making friends.
Don’t underestimate your market.
Social Marketing is built upo a hyper-local platform, typically, but don’t over-look other potential markets. Choose topics that you have a commonality or association with. If you have a love for dogs, network with dog lovers. Needlepoint, find those Chicks with Sticks. Sports, check out the local teams (and post about them).
Connect with groups that you share common interests. Have you ever gone to a party with your spouse and not had anything to say to the other party-goers? It’s the same with social networking. It’s easier to make comments and post helpful information if you have an interest the topic. Don’t talk above your head or down to your friends. You will do well.
REVA Online will help you create a Social Media Marketing Strategy. Together we will determine your budget, your platforms and how much you would like to be involved.
Most people don’t know how often you should blog? Should you tweet your post? How do you get readers and so much more. We will develop a plan tailored to your needs and budget. Your plan should include a mix of Blogging, Facebook and Twitter as well as commenting on other posts. Another great way to get the same type of exposure is to write weekly articles to submit to the Free Article websites. These sites provide great SEO and inbound links. If you don’t understand this, then you probably need a Real Estate Assistant.
Social Media Marketing and Inbound Links are the best Real Estate Marketing Time and Money can buy right now. When Kathy first got into the Real Estate Virtual Assistant Business back in 2000, the “latest thing” was trading links with other websites. Website developers spent a great deal of time finding other companies to reciprocate linking.
This was valuable for incoming linking until Google realized that having links on a website in Milwaukee for a plumbing services in Indiana were not helpful to the website visitor and had no merit for the site. Now search engines may even penalize you if your incoming links are not done correctly.
Social Media has taken over this antiquated system of incoming and valuable linking known as In-Bound Marketing.
Inbound Marketing means bringing qualified and warm leads to your sales funnel. This is done with Social Media for Real Estate and Relationship building.
“The fastest growing demographic segment in social media is the 45-54 year-old market.”
Learning social marketing demographics is very helpful in helping you target your key “friends and acquaintances” on social marketing platforms. Learn who likes to hang out on Facebook, what the fastest growing demographic is in social media, who uses Twitter and how can LinkedIn help you network with high income clients?
Real estate is a business that thrives on in-person connections, but that doesn’t mean there’s no need for agents to cultivate a social media presence. Quite the contrary.
Social media can help forge the connections that make realty go ’round. Here are some suggestions for why real estate social media marketing is important and how agents can effectively approach the most popular social networks. We also have a few great app suggestions to keep you productive and give you more time for social media marketing.
REALTORS may be wondering whether or not it’s worth the time and effort to establish a presence on social media. The answer is a resounding YES. Sprout Social’s recent index report looks at social media statistics by industry, and here are some of the key stats as they relate to real estate.
According to their data, the real estate industry is second overall in terms of inbound engagement relative to audience size.
2) Real Estate
3) Consumer Goods
While the real estate industry ranks second for incoming messages, its rank drops to thirteenth for responding to those messages.
13) Real Estate
Can you believe that? That’s a gift! That’s like money in the bank. A buyer for the multi-million dollar property. That’s a done deal baby!
These stats demonstrate the size of the audience looking to communicate with real estate professionals on social media. However, the REALTORs seem to be missing these opportunities to engage with their market.
Courteousy of SproutSocial.com
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