Helping REALTORS make more money with less effort.

Real Estate Branding

Developing Your Real Estate Branding Strategy

Having a custom design for your marketing materials will ensure that you stand out from your competition. Let's build your brand.The Brand you portray is one of the ways your clients recognize you and your business. It makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides the solution to their problem. Brand building takes both strategy and imagination.

We marry: insights, strategy, imagination, introspection and add a grasp of operational reality.

Objectives that a good brand will achieve include:

  • Delivers your message clearly and professionally
  • Confirms your credibility and expertise
  • Connects you with your target prospects emotionally
  • Motivates the client to seek your help
  • Projects your personality and professionalism
  • Bonds Client Loyalty

REVA Online will help you create a spectacular branded image with a well-thought out strategy to implement and coordinate your branding in print and online. We will need to ask questions like:

  • Who is your target audience?
  • Who do you like to work with?
  • What makes you stand out from every one else?
  • What words would others use to describe you?
  • What are your personal hobbies/interests?

The most important aspect of a Real Estate Branding Strategy is to be consistent and be professional to create a memorable image. Here are just a few of the professional materials we can produce for you. We are affiliated with a number of team members who are graphic designers, marketing experts and designers who work hand-in-hand with us to create the very best identity possible.

Once you have defined your brand, you want to keep it together and get the word out.

Your brand is probably one of the best marketing tools you have. Choose to be consistent with your brand and you will build market recognition.Consider These Tips:

  • Have a professionally designed Logo. Place it everywhere.
  • Write down your brand message. What are the key points about your brand.
  • Incorporate your brand into every aspect of your business. Think about places where your brand is not being used:  phone messages, how you answer your phone, what you and your team wear, your email signature.
  • Display your Brand Personality. If you chose a business style, spread that style all around. Wear it, act it, speak it….
  • Tagline. Taglines can be difficult to come up with, but the more you use it, the more memorable it becomes.
  • Templates for reports, marketing, presentations, print media all must look consistent and restate everything you want people to know about your brand.
  • Online Social Media must continue that branding. Use the same graphics and color schemes. This doesn’t need to be fancy, just consistent.
  • Deliver the Goods. If you guarantee you will sell a house in 30 days, deliver on that promise. The better your delivery, the more valuable and trusted your brand becomes.
  • Again, Consistency. This is the way you create a brand. If you have a formal website and then you are kind of crazy with your other marketing, they just won’t jibe and your attempt at creating a brand fails.

Contact us if you would like additional information about Branding and Reputation

 
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