Niche Marketing
It's typical to say that you don't care who your client is, as long as you
are making money. That makes sense. But it's incredibly expensive to market to!
Let me give you an example:
You have a website and you want to sell shoes. Okay. Done!
So now, Sue is shopping online. Let's say she chooses Google as her search
engine so she enters "Shoes" into the search field. Her results net
252,000,000
hits!! Yes, that's 252 million hits. How do you compete with that? Target
marketing, of course.
This is how target marketing works:
| Blue sneakers - |
6,500,000 |
|
| Blue women's sneakers - |
2,240,000 |
|
| Blue Nike women's sneakers - |
1,480,000 |
|
| Blue Nike women's sneakers with colored laces - |
94,600 |
 |
So let's show you how. You narrow your marketing focus.
Now let's narrow your target and market a "type" of shoes...let's say sneakers. Your
competition? 18,700,000
Blue sneakers - 6,500,000
Blue Women's sneakers - 2,240,000
Blue Nikes Women's sneakers - 1,480,000
Blue Nikes Women's sneakers with colored laces - 94,600
If you consider the old marketing theory that you get a percentage of those
visitors as clients, wouldn't that be enough to live on? These are your exact
clients.
You know what they are looking for, now you can figure out who your target market would be
within these parameters. It would make sense to advertise and
network socially with this potential market.
Find social networks with people who wear Nikes, for example. Become part of
their groups and show them how you wear your Nikes. (don't tell them how to buy
them, necessarily, but become a resource. Build relationships).
So the idea is to create your own niche market so you can utilize targeted marketing
and save money. You will reduce your competition and position yourself as the expert in this area. You
could also provide services and information to compliment this marketing and
then you would be creating your own brand without even realizing it. More about
Branding here. |
