In the purest sense, a landing page is any web page that a visitor can arrive at or “land” on. However, when discussing landing pages within the realm of marketing and advertising, it’s more common to refer to a landing page as being a standalone web page distinct from your main website that has been designed for a single focused objective. www.Bounce.com
Landing pages are a “more aggressive” website page designed with a specific call to action (CTA). A well designed landing page will funnel traffic to your landing page where you can request a specific action from the visitor and is guiding the visitor to enter their contact information.
Niche landing pages are effective converting tools because you attract visitors further down the sales funnel. Consider someone purchasing shoes:
There are a number of common targeted niches for real estate landing pages. In addition to specific neighborhoods in your market which are well known, you may also wish to target specific areas. For example: South Muskego, Big Muskego Estates, Big Muskego Lake, etc. You are drilling down from an entire city to a geographic area or even neighborhoods in your area.
Beyond location, consider features as a topic that people commonly include in real estate searches: Ex. “Homes with Pools”, “New Construction Homes”, “Golf Course Homes” and “Foreclosures”. It is important to always include a location modifier in the landing page. Ex. “Muskego Waterfront Homes” – rather than “Waterfront Homes”. It can also be valuable to combine niches. Ex. “Big Muskego Waterfront Homes”.
Niche topics will vary by market. Consider what is important to buyers in your market. Many buyers will search by schools, zip codes, or lifestyles unique to your market. This is a good time to review why it is important to set up unique IDX URLs. If available, register domains that will fit your landing pages. Use .com when available to strengthen your results.
Above the Fold – Your main message should be above the fold.
Great Text Description – Use descriptions of a few hundred words to describe your area and what it is like.
Statistics – Create simple statistics to post on your landing page. By doing this you provide valuable information that visitors may be more inclined to click on.
Schools – Schools are a great way to drive traffic to your landing page. Create a list of your local schools, (public and private) their districts and other information such as enrollment numbers, student to teacher ratios, etc. Obviously this is information that is helpful to families with children. Go one step further and set up a landing page with a list of area tech schools, colleges and universities.
Niche – Your niche is a great way to build a landing page. If you target golf course homes, it would make sense to include information about the local golf courses. Market to the consumer. Think like they are and provide the information that you would seek if you were going to buy a home on the golf course. What type of information would be helpful to you?
Let REVA Online create your lucrative landing pages. Drive traffic and create leads. Let us help you create commanding, branded real estate landing pages.
Ok. This was a great post. I know I need to get more real estate landing pages and local neighborhood videos on facebook for my real estate clients. Great tips.
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